Cambridge Tourism Strategy Action Plan Free Essay Example, 2000 words

The Cambridge city plan for improving tourism is aimed at enhancing the quality of services, readily accessible and sustainable as well. Cambridge city provision of quality services has continually been improving. This is to ensure that the visitors stay comfortably and would like to return again. The quality is to meet the clients expectations and not necessarily luxury as many people believe. Over 2001, the Cambridge city council has been looking for partners and working in collaboration with them in developing strategies that are consistent with the vision of the city and leaving clients satisfied (Page Connell 2006). The most notable is the so-called community strategy which has long term objectives to be accomplished. The attraction facilities, good public relations/ customer relation and the value for money form the quality tourism services. Good quality is being awarded to everybody in terms of good accommodation, increased range of attraction facilities, and language schoo ls. Marketing the city attractive sites throughout the year is very expensive and very demanding. The historic city has intrinsic attractions which visitors come to see. Marketing policy has been established by the definition of the city and not entirely dependent on the advertisement. We will write a custom essay sample on Cambridge Tourism Strategy Action Plan or any topic specifically for you Only $17.96 $11.86/page It s been established that sustainability cannot just be achieved but requires that marketing be done the way it's being done in the most effective way and through partnering.

The Brave New World By Aldous Huxley - 952 Words

Truth vs. Happiness â€Å"If one’s different, one’s bound to be lonely†(Huxley 90), stated the savage John in Brave New World, by Aldous Huxley . In this novel, the government banned all kinds of human truth like friendship, love, books, and any emotions. The citizen cannot know the truth, because if they found out the truth, they will not trust science and the government. The citizens are fed with lies in order for the government to keep them happy and distracted from the truth, but it’s not real happiness. The Resident world controller Mustapha Mond says happiness is more important, when actually the truth is; the citizens are brainwashed with lies and told to take soma. In this essay we’ll be discussing about the isolation and compatibility of truth vs. happiness. To have a utopian society in Brave New World the government achieves a state of stability, and gets rid of freedom. The government places the citizens in a caste system before they are even born and in the test tube alcohol is injected. Babies aren’t naturally born from a mother’s womb; and the words mother and father aren’t used in this world. One egg is divided eight then into ninety-six to even the society out. To not face racism, skin tone difference and stereotypes, but in Utopia that’s eliminated from society. Everyone belongs to everyone else, meaning there’s no relationship or marriage at all. A lot of sex and drugs happen in the book and the people all believe in the same god â€Å"Henry Ford†. The citizensShow MoreRelatedA Brave New World by Aldous Huxley668 Words   |  3 PagesIn Brave New World, there are similarities that have a deeper meaning that we can understand. There are personal effects in Aldous H uxley life that contribute to what he has written in the book. Aldous Huxley throughout his life have seen, done, and events have happened to him, just like all of us, but he has expressed it in his book. So when Aldous wrote the he had so many ideas. I have read the book; it’s notRead MoreBrave New World by Aldous Huxley811 Words   |  3 Pages Brave New World is based around characters who gave up the right of freedom for happiness; characters who ignored the truth so that they could live in a utopian civilization. The deceiving happiness was a constant reminder throughout the book. Almost every character in Brave New World did whatever they could to avoid facing the truth about their own situations. In this society, happiness is not compatible with the truth because the World State believes that happiness was at the expense of theRead MoreBrave New World By Aldous Huxley1525 Words   |  7 PagesA Brave New Feminist The novel Brave New World written by Aldous Huxley in 1932 is known for its social satire, utopian values, and unusual standpoints on stereotypical gender roles. In this time where futuristic technology has completely taken over, and men and women are given the same opportunities for everything, â€Å"the genders appear equal within the social order; both men and women work at the same jobs, have equal choice in sexual partners, and participate in the same leisure pursuits† (MarchRead MoreA Brave New World by Aldous Huxley664 Words   |  3 Pagesfor the fact being in the future and in the past time has changed and many differences were made. In his Dystopian Society Huxley portrays masses of niches where the government produces clones for specific reasons. Huxley decides throughout Brave New World that cloning humans is unethical. He then becomes in contact with the society’s most powerful Alphas and Betas clones. Huxley suggest in BNW that lower class groups in clo ning humans to act like servants to terrorize them into working hard conditionsRead MoreA Brave New World by Aldous Huxley1189 Words   |  5 Pages In the world of sex, drugs, and baby cloning you are going to be in many situations where you feel like the world we live in should be different. In the story Brave New World, they had sex with multiple partners along with a very bad use of drugs. It is weird that Aldous Huxley wrote this book in 1931 about the world he was living in during that time and how it is similar to the world we live in today. Nowadays, drugs are still being used and people are still engaging in sexual encounters withRead MoreBrave New World By Aldous Huxley968 Words   |  4 PagesAldous Huxley’s utopia in Brave New World foreshadowed and illuminated the complications within modern day society. Upon its release, the narrative became widely banned all over the United States due to the unorthodox thoughts and actions of multiple characters in it. Early readers, as well as modern day audiences, feared and rejected the ideals that Huxley incorporated into his perfect society; however, our society today is heading towards the dark paths the older generations desired to avoid. Read MoreA Brave New World by Aldous Huxley895 Words   |  4 Pagesthe novel Brave New World, Aldous Huxley tells of a society where everyone is the same but, compared to t oday’s society, everything is different. Huxley tells of a world where everything that happens or takes place is because of one’s own desire and nothing more. The hero in the novel, a â€Å"savage† named John, is Huxley’s main focal point. It is through his eyes and mind that the reader sees what’s going on. Now when I read this novel, I began to think, â€Å"Could this perfect, conformed world actuallyRead MoreA Brave New World by Aldous Huxley1684 Words   |  7 Pagesimperfect world and is usually only a hopeful dream. These types of worlds can greatly be described in detail through the world of science fiction. Aldous Huxley was an English writer who lived during a time when war and chaos were engulfing the world. His works reflect his view and thoughts on a dystopia, which is a false utopia, and describes what could occur in possible governments of the world. The ability to understand and dive into the thoughts of the author is what make s world literatureRead MoreA Brave New World by Aldous Huxley614 Words   |  2 Pagesthem truly happy. What if someone were to tell you that what you thought was true happiness was all an illusion. In a Brave New World by Aldous Huxley people in the world state are conditioned and drugged up by soma to not experience true happiness. In a world that is perfect, human beings do not have to depend on drugs to keep our world in balance. In a Brave New World by Aldous Huxley there is always a perfect drug called soma that keeps everyone happy, which they have based their society on. ThisRead MoreA Brave New World by Aldous Huxley948 Words   |  4 PagesWelcome to a world were â€Å"Brave† is not just a word; It has a true meaning. This is a story were everything as you know it, doesn’t seem to be right and will completely change your way of thinking. When this story was written, life was very harsh for many people†¦.Mostly for the author who wrote â€Å"Brave New World† During this time (1930s) they didn’t have much sexual content Living The Future Of The Past In The Present†¦.. In the air; But Aldous made a future full of sex for them and we are the

ICT A case of Knowledge and Critical Thinking

Questions: 1. Briefly describe the business processes supported by a Supply Chain Management (SCM) information system. In a global business like Emerson what are the advantages and disadvantages of using a SCM information system? With Emersons many divisions using different suppliers, what would be the benefits of using a single SCM information system for all of its divisions? 2. Global companies like Emerson have suppliers, manufacturing, distribution, and retail operations. List and briefly describe the technologies and devices (used for input, output, and communication) that are used with SCM information systems. Choose two different input devices and discuss the advantages and disadvantages of each. Discuss the benefits that they provide to the business? 3. Consider that you have to implement a new SCM information system for Emerson. Describe each of the different implementation options. Discuss the advantages and disadvantages of the different implementation options. Make a recommendation and justify? 4. Modern SCM information systems and with the use of other technologies have supported businesses in improving environmental sustainability by reducing carbon emissions. Research and find an example. Briefly describe the system and how it works and how carbon emissions where reduced. Discuss what decision making is performed and how does the SCM information system contribute to the decision making. Discuss the advantages and disadvantages to the business? Answers: 1. Before understanding the various business processes supported by a supply chain management, it is important to understand the concept of SCM. Supply chain can be defined as interlinked set of business procedures and business providers, through which flow of goods and information related to it is managed, initiating from point of design till the delivery of the product or service to the end consumer. A simplistic view of supply chain management is displayed below: Figure 1: Overview of SCM In this context, there are several business processes which are supported by a SCM (Handfield Nichols, 2009). This can be understood by example of Emerson case study as well. It can be clearly understood from the case study, that following business processes are supported: Sales Production Logistics Purchasing Above mentioned are the core processes which supports the SCM. A hierarchy of the business processes in a company like Emerson has been displayed below: Figure 2: Business process hierarchy Hence, from above diagram it can be understood, that how several business processes and their sub-processes supports the SCM (Bowersox et al, 2002). In a global business like Emerson, use of supply chain information system has its own share of advantages as well as disadvantages as follows: Advantages Use of SCM information system can help company like Emerson to generate and analyse information related to demand, supply, inventory and shipment and other aspects in real time. SCM information system helps in increasing the manufacturing throughput or in other words, productions at all levels of organisation. Through use of SCM information system, organisations can generate better return on assets. Internet based SCM, take the advantage a step further, as it helps in connecting all the suppliers and other related entities through a common link over information network. SCM information helps in improving the responsiveness and efficiency of the business. Disadvantages Inability to implement the SCM information system can rapidly increase the cost of implementation, further increasing the operational cost of the business. There can be issues such as increase in the lead time in the procurement processes, as in many cases real time update of inventory can trigger this situation, between supplier and the buyer. Implementation of SCM information system can be capital intensive for the business, as it might require assigning human, financial, and material resources to fulfil the requirements of SCM in the business. Considering the case, where different divisions in Emerson, are coordinating with different suppliers to fulfil their requirement, in such case, single SCM information system can be of tremendous benefit (Gunasekaran Ngai, 2004, pp.269-295). Firstly, it will enable to provide a consolidate view of entire supply chain management within organisation. Hence, instead of segregated view through the supply chain, Emerson can have better control over its supply chain, and will enable it manage its relationship with suppliers in a better way. SCM information system will also enable Emerson to save operational cost which it used to spend due to breakup of supply chain at multiple levels, leading to operational inefficiency, redundancies and delay in supplies and procurement of materials required for manufacturing. 2. Technology has played major role in improving the efficiency and productivity of existing organisations. In this regard SCM information systems has played major role, especially for organisations in manufacturing segment. An integrated supply chain model is displayed below: Figure 3: Integrated supply chain model In a supply chain model there are various input as well as output channels from where there is in-flow and out-flow of information which takes place continuously. This information can be related to scenarios such as, punching in of a purchase order, generation of PO, PO being extracted by supplier, and then supplying the requested material to the supplier, resulting into update of the inventory (Lee et al, 2004, pp.1875-1886). In order to facilitate such processes in a SCM information system, there are various technologies and devices which are used such as: EDI (electronic data interchange): This has been mentioned in the case study of Emerson as well. EDI as a technology enables transactions and information exchanges in a supply chain information system. EDI is defined as computer to computer exchange of structured data which enables automatic processing of information (Thomas Griffin, 1996, pp.1-15). Bar Coding and scanner: Bar codes can be defined as representation of a number or code in a format which can be read by a machine like bar code scanner. Every bar code helps in encapsulating various information about the item. Bar codes are generally used across the supply chain to identify and track goods (Stock Lambert, 2001). Inventory management systems: These information systems, enable end-to-end management of the information related to inventory. Such systems basically work in a circular process, which includes stages such as purchase tracking, inventory monitoring, and re-ordering (Cooper Ellram, 1993, pp.13-24). Transportation management systems: This information system mainly helps in providing visibility to the supplier and the buyer about the shipments and the orders. Such systems also helps in scheduling related issues (Cooper et al, 1997, pp. 1-14). Two different input devices are: Bar coding and scanner: Bar codes as discussed in above section specifies name of the product along with other information such as manufacturer etc. its advantages are: It eliminates human error which might happen due to incorrect information input in database. Reduces training time for the employee, as barcode scanner is a handheld or desktop devices which hardly requires any special training to be used. Inventory control improves, as barcodes helps in precise tracking of inventory. Promotes better decision making, as data is obtained rapidly and accurately. Speech recognition: Speech recognition is another popular and upcoming way of hands-free data entry in a supply chain operations. Unlike other devices which required keying in data, speech recognition provides the individual at any point in SCM to input the data based on voice, which has enabled in saving lot of efforts and time for organisations. Advantages of such input technology is: Speech recognition based data entry eliminates any possible case of human error due entering due to typing issue. Such technology, helps in boosting the overall productivity of the employee as he can perform other tasks in parallel as well. Can be beneficial for disabled person who are present in the supply chain operations. Input devices provide numerous benefits to the business like Emerson. Firstly, it helps in automation of the input process in the supply chain operations, hence reducing the margin of error which might come up due to incorrect information. Secondly, such devices helps in better monitoring and tracking of the inventory, as all the information related to inventory is updated within seconds and real time, which might not be possible in case of manual process (Lambert Cooper, 2000, pp.65-83). 3. In order to implement a SCM information system, there can be various approaches which can selected for Emerson. However before selection of an approach it is important to focus on following aspects associated with the organisation: Size of the organisation Geographical spread of the organisation Number of people who are expected to use the system Timeline by which the system is expected to be live for use There are two possible approach are: Big bang approach: under which complete organisation will be covered for the rollout of the SCM information system. Hence each and every location where Emerson has its operations will be covered, and there will be a global rollout of the entire SCM information system. Phased approach: Under this approach of implementation. Instead of going for a global rollout of SCM information system, focus will be on rollout in a phased approach. Which means, that either few specific locations can be selected where SCM information system will be rolled out, followed by other locations. After analysis of the two possible implementation approach for SCM information system, it can be said that Emerson as an organisation is spread across globe with complex business process in the organisation facilitating day-to-day transactions (Holland, 2005, pp. 117-133). Also there are thousands of users spread across globe who will be potential users of the proposed SCM information system. In such circumstances, it is logical to opt for phased implementation of the SCM information system. Reason behind opting for phased approach is, that this approach will enable implementation of SCM information system in a controlled manner. Secondly, this approach will allow management to observe and analyse the benefits of first phase of implementation. If some further improvement is required then it can be done, before moving towards the next phase of implementation. This approach will also enable the business to evaluate the overall performance of the SCM information system, and map the exis ting business process with the proposed SCM information system in a seamless manner. Phased approach will allow Emerson management to identify the core business areas where they first want to implement the system, before moving on to other business areas. This pre-planning, understanding of current business processes, identification of gaps and designing of to be processes can be achieved in an efficient manner only through a phased approach, as phased approach will give enough bandwidth to analyse each business process and understand the required outcome expected from the proposed SCM information system. Overall, it can be said that as an organisation Emerson is not suited well for big-bang approach, especially due to scale of operations it has, and number of geographical regions it exists. In such situation, Emerson should opt for a phased implementation of the SCM information system. 4. Modern supply chain management information systems have created far reaching impact on the environment sustainability mainly by reducing the carbon emission drastically at various levels of supply chain. Supply chain are critical links that connects an organisations input to its output. Traditionally, supply chain management has focused on aspects such as just in time delivery, cost reduction, inventory control etc. However over a period of time, role of SCM has become important in environment sustainability, especially its role in increase of carbon emission. The supply chain can be characterised as the production of raw materials, their transfer to and through various processing steps, and finally the final product shipping and receiving. Each step requires a review of combustion/energy emissions, waste disposal emissions, transportation energy costs and emissions, and packaging related emissions. With use of SCM information system this entire lifecycle of procuring material for production and shipping it back has reduced to a large level. This can be understood by example of Emerson as well, which combined the shipments from various suppliers through one container. In such situation it becomes obvious that fuel combustion and carbon emission in a case where two different ships would have carried supply from suppliers would have been much higher as compared to a situation, where a consolidated shipment is being sent, resulting into reduction of carbon emission and improving overall environment sustainability. This has been possible due t o SCM information system, because it has allowed business organisations like Emerson to consolidate its supply chain business processes in a single view, where the organisation has tight control over its inventory, and material being procured from different suppliers. In a way it can be said that SCM information system has helped the organisation by improving the view of overall supply chain, resulting in much better coordination with suppliers, which could not have been possible with traditional way of handling the supply chain. References Handfield, R. B., Nichols, E. L. 2009. Introduction to supply chain management (Vol. 183). Upper Saddle River, NJ: prentice Hall. Bowersox, D. J., Closs, D. J., Cooper, M. B. 2002. Supply chain logistics management (Vol. 2). New York: McGraw-Hill. Gunasekaran, A., Ngai, E. W. 2004. Information systems in supply chain integration and management. European Journal of Operational Research, 159(2), 269-295. Lee, H. L., Padmanabhan, V., Whang, S. 2004. Information distortion in a supply chain: the bullwhip effect. Management science, 50(12_supplement), 1875-1886. Thomas, D. J., Griffin, P. M. 1996. Coordinated supply chain management. European journal of operational research, 94(1), 1-15. Stock, J. R., Lambert, D. M. 2001. Strategic logistics management. Cooper, M. C., Ellram, L. M. 1993. Characteristics of supply chain management and the implications for purchasing and logistics strategy. International Journal of Logistics Management, The, 4(2), 13-24. Cooper, M. C., Lambert, D. M., Pagh, J. D. 1997. Supply chain management: more than a new name for logistics. International Journal of Logistics Management, The, 8(1), 1-14. Lambert, D. M., Cooper, M. C. 2000. Issues in supply chain management. Industrial marketing management, 29(1), 65-83. Holland, C. P. 2005. Cooperative supply chain management: the impact of interorganizational information systems. The Journal of Strategic Information Systems, 4(2), 117-133