Cambridge Tourism Strategy Action Plan Free Essay Example, 2000 words

The Cambridge city plan for improving tourism is aimed at enhancing the quality of services, readily accessible and sustainable as well. Cambridge city provision of quality services has continually been improving. This is to ensure that the visitors stay comfortably and would like to return again. The quality is to meet the clients expectations and not necessarily luxury as many people believe. Over 2001, the Cambridge city council has been looking for partners and working in collaboration with them in developing strategies that are consistent with the vision of the city and leaving clients satisfied (Page Connell 2006). The most notable is the so-called community strategy which has long term objectives to be accomplished. The attraction facilities, good public relations/ customer relation and the value for money form the quality tourism services. Good quality is being awarded to everybody in terms of good accommodation, increased range of attraction facilities, and language schoo ls. Marketing the city attractive sites throughout the year is very expensive and very demanding. The historic city has intrinsic attractions which visitors come to see. Marketing policy has been established by the definition of the city and not entirely dependent on the advertisement. We will write a custom essay sample on Cambridge Tourism Strategy Action Plan or any topic specifically for you Only $17.96 $11.86/page It s been established that sustainability cannot just be achieved but requires that marketing be done the way it's being done in the most effective way and through partnering.